Internal Marketing
Directions for Management
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Word Count
83,000 words, Guess
Page Count
332 pages
Identifiers
- Open LibraryOL7486790M
- ISBN-139780415213172
- ISBN-100415213177
- OCLC Control Number43323788
- OCLC Control Numberinternalmarketin0000unse
and 2 more
- Library of Congress Control Number00022193
- LibraryThing6798190
Classifications
- LCCHF5415.13 .I577 2000
Description
By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state-of-the-art' research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including:· social model of marketing· human resource management perspective· marketing and service management· quality managementorganisational development· corporate identity, image and reputation· corporate communication
First Sentence
During the 1990s decade of Capitalism Triumphant, we heard constantly about the evils of central planning and authoritarian control.
Other Editions
- Internal Marketing: Directions for Management
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