Tracking Advertising and Monitoring Brands
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Author
Publication
2000-07-01 - World Advertising Research Center
Word Count
13,250 words, Guess
Page Count
53 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL9704948M
- ISBN-139781841160610
- ISBN-10184116061X
- OCLC Control Number45347760
- OCLC Control Numbertrackingadvertis0000mcdo
and 1 more
- Goodreads1745051
First Sentence
Advertising and other marketing are significant expenditures, and companies have always, naturally, wanted to evaluate the returns they get from them.
Subjects
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