Advertising age
the principles of advertising at work
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Author
Contributions
- Thorson, Esther. - Contributor
Publication
1989 - NTC Business Books, Lincolnwood, Ill., USA, Illinois
Language
English
Word Count
60,250 words, Guess
Page Count
241 pages
Identifiers
- Internet Archiveadvertisingagepr0000unse
- ISBN-100844231754
- ISBN-139780844231754
- LibraryThing6031695
- Goodreads3812587
and 2 more
- Library of Congress Control Number88061143
- Open LibraryOL2064784M
Classifications
- DDC659.1/0973
- LCCHF5813.U6 A614 1989
Alternate Titles
- Advertising age.
Description
The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices. [From publisher description.]
Subjects
Places
Other Editions
- Advertising age: the principles of advertising at work
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