Sports and Entertainment Marketing
2 edition
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Publication
2004-04-27 - South-Western Educational Pub, Mason, Ohio
Language
English
Word Count
88,000 words, Guess
Page Count
352 pages
Physical Format
Paperback
Identifiers
- ISBN-100538438894
- ISBN-139780538438896
- LibraryThing1985012
- Open LibraryOL7787879M
Description
Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specializations in sports and entertainment marketing. In this text, you will explore the intriguing world of sports and entertainment from the perspective of marketing. The functions of marketing that are presented are intended to be a guide in taking your first career step into the exciting worls of sports and entertainment. - To the student.
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