Publication

2004-04-27 - South-Western Educational Pub, Mason, Ohio

Language

English

Word Count

88,000 words, Guess

Page Count

352 pages

Physical Format

Paperback

Identifiers

  • ISBN-100538438894
  • ISBN-139780538438896
  • LibraryThing1985012
  • Open LibraryOL7787879M

Description

Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specializations in sports and entertainment marketing. In this text, you will explore the intriguing world of sports and entertainment from the perspective of marketing. The functions of marketing that are presented are intended to be a guide in taking your first career step into the exciting worls of sports and entertainment. - To the student.

Subjects

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