Crossing the Chasm
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Author
Publication
2014 - HarperBusiness, an imprint of HarperCollins Publishers
Word Count
68,250 words, Guess
Page Count
273 pages
Identifiers
- Internet Archivecrossingchasmmar0000moor_z7y1
- ISBN-139780062292988
- ISBN-100062292986
- Library of Congress Control Number2014412091
- OCLC Control Number869302056
and 2 more
- Better World Books9780062292988
- Open LibraryOL25648568M
Classifications
- LCCHF5439.H54 M66 2014
- DDC658.8
Description
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.
First Sentence
There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."
Subjects
Topics
Other Editions
- Crossing the Chasm
Show 6 more editions
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