Essentials of marketing
7th ed.
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Author
Contributions
- Hair, Joseph F. - Contributor
- McDaniel, Carl D. - Contributor
Publication
2012 - South-Western Cengage Learning, Australia, Australia
Language
English
Word Count
162,000 words, Guess
Page Count
648 pages
Identifiers
- ISBN-139780538478342
- ISBN-100538478349
- Library of Congress Control Number2010935812
- Better World Books9780538478342
- Open LibraryOL25230564M
Classifications
- DDC658.8
- LCCHF5415 .L2623 2012
Alternate Titles
- Marketing
Subjects
Topics
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