Publication

2002 - Palgrave in association with St Anthony's, Oxford, Basingstoke, England

Language

English

Word Count

83,500 words, Guess

Page Count

334 pages

Identifiers

  • ISBN-100333948971
  • ISBN-100333693434
  • ISBN-139780333948972
  • ISBN-139780333693438
  • Goodreads4060755
and 2 more

Classifications

  • DDC658.802

Subjects

Series Statement

  • Palgrave master series

Other Editions

  • Mastering marketing managementPalgrave in association with St Anthony's, Oxford2002

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