Transforming business in the marketspace
strategic marketing and customer relationships
We couldn't estimate the reading time for this book.
Author
Contributions
- Kwan, Stephen. - Contributor
- Segev, Arie. - Contributor
- INSEAD. - Contributor
Publication
1997 - INSEAD, Fontainebleau, France
Language
English
Subjects
Series Statement
- Working papers / INSEAD -- 97/53/TM
Other Editions
- Transforming business in the marketspace: strategic marketing and customer relationships
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!