Media product portfolios
issues in management of multiple products and services
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Author
Contributions
- Picard, Robert G. - Contributor
Publication
2005 - Lawrence Erlbaum, Mahwah, NJ, New Jersey
Language
English
Word Count
68,000 words, Guess
Page Count
272 pages
Identifiers
- Open LibraryOL3420432M
- ISBN-100805855890
- OCLC Control Number1063703388
- OCLC Control Number59817993
- OCLC Control Numbermediaproductport0000unse
and 3 more
- Library of Congress Control Number2005040134
- Goodreads1840210
- LibraryThing1415316
Classifications
- DDC302.23/068
- LCCP96.M34 M42 2005
Description
"This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms."--Jacket.
Subjects
Other Editions
- Media product portfolios: issues in management of multiple products and services
Show 2 more editions
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