Advertising and promotion
an integrated marketing communications perspective
6th ed
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Contributions
- Belch, Michael A - Contributor
Publication
2004 - McGraw-Hill, Boston, Massachusetts
Language
English
Word Count
194,750 words, Guess
Page Count
779 pages
Identifiers
- ISBN-139780072536768
- ISBN-100072536764
- ISBN-100071214380
- ISBN-139780071214384
- Goodreads1993048
and 3 more
- LibraryThing368930
- Library of Congress Control Number2003042015
- Open LibraryOL17087446M
Classifications
- LCCHF5823 .B387 2004
- DDC659.1
First Sentence
During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.
Subjects
Series Statement
- The McGraw-Hill/Irwin series in marketing
Other Editions
- Advertising and promotion: an integrated marketing communications perspective
Show 7 more editions
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