Relationship between Exporters and their Foreign Sales and Marketing Intermediaries, Volume 16 (Advances in International Marketing)
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Word Count
96,000 words, Guess
Page Count
384 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8032454M
- ISBN-139780762312863
- ISBN-100762312866
- OCLC Control Number62533210
- OCLC Control Number779662485
and 1 more
- Goodreads6177985
Description
This volume explores substantive issues relating to the role of foreign intermediaries in export channels. The contributions draw on a number of different theoretical streams such as agency theory, transaction cost economics, network theory, economic sociology, resource base theory and others.
First Sentence
Determining market channels is usually considered a discrete decision made by the expanding firm (e.g., Anderson & Coughlan, 1987; Bello & Gilliland, 1997; Solberg & Nes, 2002).
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