Moment of truth
redefining the CEO's brand management agenda
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Author
Contributions
- Bauer, Andreas. - Contributor
Publication
2006 - Palgrave Macmillan, Houndmills, Basingstoke, Hampshire, England
Language
English
Word Count
43,500 words, Guess
Page Count
174 pages
Identifiers
- Open LibraryOL3432348M
- ISBN-101403998965
- OCLC Control Number62534025
- Library of Congress Control Number2005058610
- Goodreads830030
and 1 more
- LibraryThing5804060
Classifications
- DDC658.8/27
- LCCHF5415.15 .M66 2006
Subjects
Other Editions
- Moment of truth: redefining the CEO's brand management agenda
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