An annotated bibliography for marketing to an older population
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Contributions
- Schewe, Charles D., 1942- - Contributor
- Spotts, Harlan E. - Contributor
Publication
1989 - American Marketing Association, Chicago, IL, Illinois
Language
English
Word Count
17,250 words, Guess
Page Count
69 pages
Identifiers
- Open LibraryOL2198499M
- ISBN-10087757202X
- OCLC Control Number20627717
- Library of Congress Control Number89018278
- Goodreads2507195
Classifications
- DDC016.6588/348
- LCCZ7164.C81 B27 1989
Subjects
Topics
MarketingManagementBibliographyOlder consumersConsumer behaviorMarketing ManagementOlder consumers -- United States -- Bibliography.Consumer behavior -- United States -- Bibliography.Marketing -- United States -- Management -- Bibliography.
Places
Genres
- Bibliography.
Series Statement
- Bibliography series
Other Editions
- An annotated bibliography for marketing to an older population
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