Contributions

  • Ennew, Christine. - Contributor
  • Watkins, Trevor. - Contributor
  • Wright, Mike, 1952- - Contributor

Publication

1995 - Butterworth-Heinemann, Oxford, England, England

Language

English

Word Count

101,000 words, Guess

Page Count

404 pages

Identifiers

and 1 more
  • Goodreads2522569

Classifications

  • DDC332.1/068/8
  • LCCHG186.G7 M33 1995

Subjects

Series Statement

  • The Marketing series

Other Editions

  • Marketing financial servicesButterworth-Heinemann1995-01-01
Show 3 more editions

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!