More than a showroom
strategies for winning back online shoppers
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Author
Contributions
- Ogilvie, Jessica, author - Contributor
- Rapp, Adam A., author - Contributor
- Calamusa, Joe, IV, author - Contributor
Publication
2016 - , England
Language
English
Word Count
50,000 words, Guess
Page Count
200 pages
Identifiers
- Internet Archivemorethanshowroom0000bach
- ISBN-101137551879
- ISBN-139781137551870
- AmazonB01FYBVZIA
- Library of Congress Control Number2015024092
and 3 more
- OCLC Control Number917340422
- Better World Books9781137551870
- Open LibraryOL27209961M
Classifications
- DDC658.8/72
- LCCHF5415.5 .B324 2016
- LCCHF5415.5 .B324 2015
and 1 more
- LCCHD28-70HD28-70HF5438
Description
Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales. -- Provided by publisher.
Subjects
Other Editions
- More than a showroom: strategies for winning back online shoppers
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