Contributions

  • Ogilvie, Jessica, author - Contributor
  • Rapp, Adam A., author - Contributor
  • Calamusa, Joe, IV, author - Contributor

Publication

2016 - , England

Language

English

Word Count

50,000 words, Guess

Page Count

200 pages

Identifiers

and 3 more

Classifications

  • DDC658.8/72
  • LCCHF5415.5 .B324 2016
  • LCCHF5415.5 .B324 2015
and 1 more
  • LCCHD28-70HD28-70HF5438

Description

Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales. -- Provided by publisher.

Subjects

Other Editions

  • More than a showroom: strategies for winning back online shoppers2016-01-01

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