Marketing in action
readings and cases
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Contributions
- Forman, Andrew M. - Contributor
- Cravens, David W. - Contributor
- Woodruff, Robert B. - Contributor
Publication
1986 - Addison-Wesley, Reading, Mass, Massachusetts
Language
English
Word Count
79,750 words, Guess
Page Count
319 pages
Identifiers
- Internet Archivemarketinginactio0000unse_s5e0
- ISBN-100201108445
- ISBN-139780201108446
- Goodreads5476325
- Library of Congress Control Number86168788
and 2 more
- Better World Books9780201108446
- Open LibraryOL2297357M
Classifications
- DDC658.8
- LCCHF5415 .M29937 1986
Subjects
Other Editions
- Marketing in action: readings and cases
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