Strategic management in the knowledge economy
new approaches and business applications
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Author
Contributions
- Probst, Gilbert. - Contributor
- Gibbert, Michael. - Contributor
Publication
2002 - Publicis, Erlangen, England
Language
English
Word Count
88,250 words, Guess
Page Count
353 pages
Identifiers
- Open LibraryOL3704623M
- ISBN-103895781681
- OCLC Control Number47900216
- OCLC Control Numberstrategicmanagem0000leib
- Library of Congress Control Number2003272757
and 1 more
- Goodreads1339560
Classifications
- DDC658.4012
- LCCHD30.28 .L449 2002
Description
Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies.On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).
Description
"Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies." "On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis)."--BOOK JACKET.
Subjects
Other Editions
- Strategic management in the knowledge economy: new approaches and business applications
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