Inside Apple
the secrets behind the past and future success of Steve Job's iconic brand
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Word Count
55,750 words, Guess
Page Count
223 pages
Identifiers
- Open LibraryOL32108204M
- ISBN-139781848547216
- ISBN-101848547218
- OCLC Control Number759585065
- OCLC Control Numberinsideapplesecre0003lash
Classifications
- DDC338.761004165
- LCCHD9696.2.U64 A67 2012
Description
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.
Subjects
Topics
Other Editions
- Inside Apple: the secrets behind the past and future success of Steve Job's iconic brand
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