Author

Contributions

  • Lees, Michael. - Contributor
  • Institute of Practitioners in Advertising. - Contributor

Publication

1995 - Institute of Practitioners in Advertising, London, England

Language

English

Word Count

7,500 words, Guess

Page Count

30 pages

Identifiers

Alternate Titles

  • Advertising effectiveness.

Subjects

Series Statement

  • A Guide to best practice

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