Author

Publication

2011 - McFarland, Jefferson, N.C, North Carolina

Language

English

Word Count

53,000 words, Guess

Page Count

212 pages

Identifiers

Classifications

  • DDC338.4/76814110973
  • LCCHD9707.U62 S44 2011

Description

"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.

Subjects

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