Harry Beckwith

Selling the Invisible a Field Guide to Modern Marketing

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Author

Harry Beckwith

Publication

1999-06-01 - Oxmoor House

Word Count

0 words, Guess

Page Count

0 pages

Physical Format

Hardcover

Identifiers

ISBN-100446912611
ISBN-139780446912617
Goodreads1909776
Better World Books9780446912617
Open LibraryOL10264075M

First Sentence

In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods.

Subjects

Topics

Selling Marketing

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