Cross-Cultural Content Analysis of Advertising from the United States and India
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Word Count
30,000 words, Guess
Page Count
120 pages
Physical Format
Paperback
Identifiers
- ISBN-101581120842
- ISBN-139781581120844
- OCLC Control Number48804295
- Open LibraryOL8781819M
First Sentence
The phenomenon of advertising has long been a subject of research in several disciplines such as mass communication, marketing, sociology, cultural anthropology, social psychology, semiotics and cultural studies.
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