Principles of marketing
3rd ed.
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Author
Contributions
- Bernhardt, Kenneth L., 1944- - Contributor
Publication
1990 - Scott, Foresman/Little, Brown Higher Education, Glenview, Ill, Illinois
Language
English
Word Count
191,250 words, Guess
Page Count
765 pages
Identifiers
- Internet Archiveprinciplesofmark3rdedit00kinn
- ISBN-100673385655
- ISBN-139780673385659
- Goodreads4005497
- LibraryThing1796841
and 2 more
- Library of Congress Control Number89027719
- Open LibraryOL2205701M
Classifications
- DDC658.8
- LCCHF5415 .K5227 1990
Subjects
Topics
Series Statement
- Scott, Foresman series in marketing
Other Editions
- Principles of marketing
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