Marketing modernity
Italian advertising from fascism to postmodernity
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Word Count
45,500 words, Guess
Page Count
182 pages
Identifiers
- Open LibraryOL3555696M
- ISBN-100415270448
- OCLC Control Number50243832
- OCLC Control Number53880541
- OCLC Control Numbermarketingmoderni0000arvi
and 3 more
- Library of Congress Control Number2002011810
- Goodreads349826
- LibraryThing4232055
Classifications
- DDC339.4/7/09450904
- LCCHF5813.I8 A78 2003
Description
"Marketing modernity traces the development of consumer culture in Italy from the 1920s to the present day. In so doing, Adam Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent major actors in twentieth-century Italy: Fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s."--Jacket.
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Series Statement
- Studies in consumption and markets
Other Editions
- Marketing modernity: Italian advertising from fascism to postmodernity
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