The Freedom Economy
Gaining the mCommerce Edge in the Era of the Wireless Internet
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Publication
2001-06-26 - McGraw-Hill Companies
Language
English
Word Count
64,750 words, Guess
Page Count
259 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL9965368M
- ISBN-139780072133677
- ISBN-100072133678
- OCLC Control Number47826716
- OCLC Control Numberfreedomeconomyga0000keen
and 3 more
- Library of Congress Control Number2001278227
- Goodreads6725416
- LibraryThing7988708
Classifications
- LCCHF5548.32 .K428 2001
Description
"This book reveals ways to take advantage of emerging mobile and wireless technologies and create larger, profitable business opportunities for your company. Filled with case studies and hands-on advice, this unique book identifies and outlines the key areas for expanding value through mCommerce: customer relationships, logistics, and knowledge mobilization or intellectual capital. By integrating mCommerce and eCommerce through enterprise-centric tools, you can build a new platform for business, and truly realize the rewards and payoffs of wireless commerce. From idea through to result, this insightful and practical guide delivers winning strategies for gaining the mCommerce edge. Use them, and watch your business succeed both now and well into the future."--Jacket.
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