Author

Publication

2003-07-30 - Butterworth-Heinemann

Language

English

Word Count

52,000 words, Guess

Page Count

208 pages

Physical Format

Paperback

Identifiers

  • ISBN-100750659637
  • ISBN-139780750659635
  • Better World Books9780750659635
  • Better World BooksKT-652-700
  • Open LibraryOL9532188M

Classifications

  • LCCHF5415.123

First Sentence

The first unit of this Integrated Marketing Communications Coursebook is designed to establish a broad base for the study of marketing communications.

Subjects

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