Ernest Dichter and motivation research
new perspectives on the making of post-war consumer culture ; [First International Conference on Ernest Dichter and Motivation Research, organised by the editors at the University of Vienna in December 2005]
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Contributions
- International Conference on Ernest Dichter and Motivation Research - Contributor
- International Conference on Ernest Dichter and Motivation Research (1 2005.12. Vienna) - Contributor
Publication
2010 - Palgrave Macmillan, Basingstoke [u.a., United Kingdom
Language
English
Word Count
73,250 words, Guess
Page Count
293 pages
Identifiers
- Internet Archiveernestdichtermot00schw
- ISBN-100230537995
- ISBN-139780230537996
- Library of Congress Control Number2010023955
- OCLC Control Number845784008
and 3 more
- OCLC Control Number642624760
- Better World Books9780230537996
- Open LibraryOL25558672M
Classifications
- DDC306.3
- DDC306.3092
- LCCHF5415.32
and 2 more
- LCCE171-E183.9D203.2-47
- LCCHF5415.32 .E76 2010
Description
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--
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