The Bright Stuff
How Innovative People and Technology Can Make the Old Economy New
1st edition
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Publication
2002-01-11 - Pearson Education
Language
English
Word Count
56,000 words, Guess
Page Count
224 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL10287835M
- ISBN-139780273656487
- ISBN-100273656481
- OCLC Control Number47901282
- Internet Archivebrightstuffhowin0000meye
and 2 more
- LibraryThing6093406
- Goodreads4090553
Classifications
- LCCHD53 .M49 2002
Description
"All industries are changing dramatically. Innovation is now critical for survival. Incumbent leaders are bent on fighting back to retain their positions in the emerging marketplace - they are becoming innovative." "The Bright Stuff lays out the framework and action agenda for Internet-enabled innovation in your business. With this book you can create business models that exploit the true potential of the technologies available." "You will learn from detailed research carried out by INSEAD's eLab, looking at how traditional businesses were attacked by more innovative start-ups and how they have fought back. Detailed case studies of GM, Auto-by-Tel, Amazon.com, Barnes and Noble, Wal-Mart, Charles Schwab, E*Trade and Merrill Lynch give sound evidence of how you can take advantage of The Bright Stuff."--Jacket.
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