Ideation
The Birth and Death of Ideas
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Word Count
60,000 words, Guess
Page Count
240 pages
Identifiers
- Open LibraryOL7617921M
- ISBN-139780471479444
- ISBN-100471479446
- OCLC Control Number53369241
- OCLC Control Numberideationbirthdea0000grah
and 3 more
- Library of Congress Control Number2003023870
- Goodreads3067768
- LibraryThing6568917
Classifications
- LCCBF408 .G664 2004
Description
"Using case studies and firsthand interviews with innovators past and present, Ideation explores how individuals and companies develop creative ideas and bring them to full fruition. It provides practical, comprehensive advice for managing our big ideas so that we gain the most benefit from them - in our personal lives, our companies, and our society in general." "For business leaders and entrepreneurs, Ideation explores the life cycle of ideas and explains every step of the ideation process. It provides unparalleled guidance on the vital subject of legal protections for ideas - including copyright, trademarks, and patents - and also covers the valuation of intellectual property as well as techniques for effectively marketing ideas to investors and licensees."--BOOK JACKET.
First Sentence
Why are ideas of such overriding importance that we live and die by them?
Other Editions
- Ideation: The Birth and Death of Ideas
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