Hope in a Jar
The Making of America's Beauty Culture
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Word Count
88,000 words, Guess
Page Count
352 pages
Physical Format
Paperback
Identifiers
- ISBN-100805055517
- ISBN-139780805055511
- Goodreads698515
- Open LibraryOL7932349M
Description
In Hope in a Jar, historian Kathy Peiss gives us the first full-scale social history of America's beauty culture, from the buttermilk and rice powder recommended by Victorian recipe books to the mass-produced products of our contemporary consumer age. She shows how women, far from being pawns and victims, used makeup to declare their freedom, identity, and sexual allure as they flocked to enter public life. And she highlights the leading role of white and black women-Helena Rubenstein and Annie Turnbo Malone, Elizabeth Arden and Madame C.J. Walker-in shaping a unique industry that relied less on advertising than on women's customs of visiting and conversation. Replete with the voices and experiences of ordinary women, Hope in a Jar is a richly textured account of the ways women created the cosmetics industry and cosmetics created the modern woman.
First Sentence
A sociable Victorian woman, just eighteen years old, developed a sunburn at a charity garden party, "when for a moment I stood without raising my sunshade to the direct glare of the sun."
Subjects
Other Editions
- Hope in a Jar: The Making of America's Beauty Culture
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