Author

Publication

1966 - McGraw-Hill, New York, New York (State)

Language

English

Word Count

38,250 words, Guess

Page Count

153 pages

Identifiers

Classifications

  • DDC658.8
  • LCCHG5415 .S78

Subjects

Series Statement

  • Perspectives in marketing series

Other Editions

  • Marketing planningMcGraw-Hill1966

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