Generic
the unbranding of modern medicine
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Author
Publication
2014 - Johns Hopkins University Press, Maryland
Language
English
Word Count
88,500 words, Guess
Page Count
354 pages
Identifiers
- Internet Archivegenericunbrandin0000gree
- ISBN-101421414937
- ISBN-139781421414935
- Library of Congress Control Number2013048851
- OCLC Control Number865151655
and 2 more
- Better World Books9781421414935
- Open LibraryOL27173719M
Classifications
- DDC615/.1
- LCCRM301 .G74 2014
- LCCRS55.2
Description
Reviews the history of the generic drug industry, how they attempt to market a product that purports to be exactly the same as a better known one, what are the regulations protecting consumers, and whether or not generics actually are chemically and therapeutically identical. Small differences in binders or production methods can create two chemically similar drugs, with different effects. Greene also looks at how the explosive growth of the generic drug industry over the last few decades has impacted not only the pharmaceutical industry, but the future of the health care industry as a whole.
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