The laws of subtraction
6 simple rules for winning in the age of excess everything
1
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Word Count
60,000 words, Guess
Page Count
240 pages
Identifiers
- Open LibraryOL25393745M
- ISBN-139780071795616
- ISBN-100071795618
- OCLC Control Number825077538
- OCLC Control Number793223423
and 1 more
- Library of Congress Control Number2012027956
Classifications
- DDC650.1
- LCCHF5386 .M4713 2012
Description
"6 simple principles for winning in an age of excess everythingMarket leaders know that success today depends upon the ability to create social value and personal engagement through the removal from offerings of anything deemed excessive, wasteful, unnecessary, unnatural, hard-to-use, or ugly. The Laws of Subtraction shows how the world's most original innovators stand out in a world of overwhelming choice and feature overload by employing subtraction and minimalism to create the most effective and engaging consumer experiences.Matthew E. May is the author of three award-winning books: The Shibumi Strategy, In Pursuit of Elegance, and The Elegant Solution. A popular speaker, creativity coach, and innovation advisor, he is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles"--
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