Discourses in Place
Language in the Material World
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Word Count
64,000 words, Guess
Page Count
256 pages
Identifiers
- Internet Archivediscoursesplacel00scol
- ISBN-10041529049X
- ISBN-139780415290494
- Goodreads951401
- Open LibraryOL7490283M
Description
The way we interpret language depends on where the words we are reading are placed in the world. Discourses in Place explores how the physical and material characteristics of language in the world give meaning to communication.In the book Ron Scollon and Suzanne Wong Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos, by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in 'geosemiotics', this key interface between semiotics and intercultural communication.Including a 'how to use this book' section, group and individual activities, and a glossary of main terms, the book is essential reading for anyone with an interest in language and they way we communicate.
Subjects
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- Discourses in Place: Language in the Material World
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