Author

Publication

2003-07-22 - Routledge

Language

English

Word Count

64,000 words, Guess

Page Count

256 pages

Identifiers

Description

The way we interpret language depends on where the words we are reading are placed in the world. Discourses in Place explores how the physical and material characteristics of language in the world give meaning to communication.In the book Ron Scollon and Suzanne Wong Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos, by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in 'geosemiotics', this key interface between semiotics and intercultural communication.Including a 'how to use this book' section, group and individual activities, and a glossary of main terms, the book is essential reading for anyone with an interest in language and they way we communicate.

Subjects

Other Editions

  • Discourses in Place: Language in the Material WorldRoutledge2003-07-22
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