Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)
1 edition
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Author
Contributions
- Lynn R. Kahle (Editor) - Contributor
- Chung-Hyun Kim (Editor) - Contributor
Publication
2006-01-17 - Lawrence Erlbaum Associates
Language
English
Word Count
101,250 words, Guess
Page Count
405 pages
Physical Format
Hardcover
Identifiers
- Internet Archivecreatingimagesps00kahl
- ISBN-100805852166
- ISBN-139780805852165
- Goodreads1864309
- Open LibraryOL7938323M
Subjects
Topics
Brand choiceMarket researchConsumer behaviorBusiness/EconomicsMarketing - GeneralAttachment behaviorImagery (Psychology)Marketing - ResearchCross-cultural studiesConsumers' preferencesCommunication in marketingConsumer Behavior - GeneralBusiness / Economics / FinanceSocial, group or collective psychologyBusiness & Economics / Marketing / General
Other Editions
- Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)
Show 2 more editions
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