Electronic media
an introduction
11th ed.
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Author
Publication
2013 - McGraw-Hill, New York, NY, New York (State)
Language
English
Word Count
116,000 words, Guess
Page Count
464 pages
Identifiers
- Internet Archiveelectronicmediai0000gros
- ISBN-139780073526164
- ISBN-100073526169
- Library of Congress Control Number2012024001
- Better World Books9780073526164
and 1 more
- Open LibraryOL25356204M
Classifications
- DDC384
- LCCTK5105 .G759 2013
- LCCTK5105.G759 2013
Description
"Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials"--
Subjects
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