Marketing
Principles and Practice
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Publication
1995 - Pearson Education, Limited
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- ISBN-139780273615590
- ISBN-100273615599
- Better World Books9780273615590
- Open LibraryOL40336426M
Description
Now revised and updated, this bestselling text offers undergraduate students an introduction to the world of marketing. The third edition includes new material on areas such as services marketing and international marketing.
Subjects
Other Editions
- Marketing: Principles and Practice
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