Rise of Transtexts
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Publication
2016 - Taylor & Francis Group
Language
English
Word Count
62,000 words, Guess
Page Count
248 pages
Identifiers
- ISBN-139781317371052
- ISBN-101317371054
- OCLC Control Number957465253
- Better World Books9781317371052
- Open LibraryOL33569967M
Classifications
- LCCP96.M36 R57 2016eb
Description
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.
Subjects
Other Editions
- Rise of Transtexts
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