The art of using science in marketing.
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Word Count
74,500 words, Guess
Page Count
298 pages
Identifiers
- Open LibraryOL5425111M
- ISBN-100060453206
- OCLC Control Number827880
- OCLC Control Numberartofusingscienc0000ramo
- Library of Congress Control Number73019498
and 2 more
- Goodreads3462805
- LibraryThing7114136
Classifications
- DDC658.8
- LCCHF5415 .R27
Subjects
Series Statement
- Harper & Row's series in marketing management
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