Marketing Michelin
Advertising and Cultural Identity in Twentieth-Century France
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Word Count
94,000 words, Guess
Page Count
376 pages
Physical Format
Hardcover
Identifiers
- ISBN-100801866510
- ISBN-139780801866517
- LibraryThing2396948
- WikidataQ104733469
- Library of Congress Control Number00011288
and 3 more
- OCLC Control Number45024339
- Better World Books9780801866517
- Open LibraryOL7870705M
Classifications
- LCCHF6161.T55 H37 2001
- LCCHF6161.T55H37 2001
Description
"One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the French people and their culture. In the process, it has helped shape the self-image of twentieth-century France. In Marketing Michelin, Stephen L. Harp provides a provocative history of the company and its innovative advertising campaigns between 1898, when Bibendum - the company's iconic "Michelin Man" - was first introduced, to 1940, when France fell to the Nazis and the company's top executive, Edouard Michelin, died. Both events indelibly changed the company and the context in which it operated."--BOOK JACKET.
First Sentence
IN 1914, on the eve of World War I, Jean Arren published a book entitled Sa majeste la publicite, written to describe the "modern power named advertising."
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