International business

Description

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization andits impact on international business. By doing so, it is entirely unlike other books on the subject.International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.Case-studies include: A· aiding the globalization of SMEs: the OECD's Bologna CharterA· China and the WTOA· the pharmaceutical industry and the developing worldA· RUGMARK: social labelling in actionA· the Argentinian financial crisisA·environmental profile of Matsushita Electrical Industrial Company.

Subjects

Other Editions

• International business: themes and issues in the modern global economyRoutledge2003-01-01
• International BusinessElectronic resourceTaylor & Francis Inc2003-01-01
• International BusinessRoutledge2004-01-01
• International businessRoutledge2009-01-01
• International BusinessPaperbackRoutledge2009-02-28
• International BusinessTaylor & Francis Group2010-01-01