Publication

1985-11-01 - Mcgraw-Hill

Language

English

Word Count

53,000 words, Guess

Page Count

212 pages

Physical Format

Hardcover

Identifiers

  • Internet Archivepositioning00alri
  • ISBN-100070652643
  • ISBN-139780070652644
  • LibraryThing6810
  • Goodreads1225696
and 1 more

First Sentence

How did a hard-sell concept like positioning become so popular in a business noted for its creativity?

Subjects

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