Author

Contributions

  • Crabbe, Matthew. - Contributor

Publication

1998 - Nicholas Brealey Pub., London, England

Language

English

Word Count

76,000 words, Guess

Page Count

304 pages

Identifiers

  • Open LibraryOL366570M
  • ISBN-101857882105
  • OCLC Control Number39299707
  • Library of Congress Control Number98027034
  • Goodreads2498754

Classifications

  • DDC658.8/48
  • LCCHC415.C6 F74 1998

Description

One Billion Shoppers provides a practical, up-to-date and highly comprehensive guide to Asia's consumers, their tastes, trends and future aspirations now that a thorough understanding of Asia is more important than ever. Despite the economic crisis in parts of the region, Asia remains a crucial market. One Billion Shoppers is a guide to the new 'hot zones' of Asia, the emerging trends and the ways in which Asia's historic consuming passions are being fulfilled in a new era. As Asia increasingly becomes a region of nuclear families, only children and middle class professionals, so new business opportunities emerge in fast-food, financial services and retailing. The book pays special attention to how the nations and businesses of Asia and their consumers are bouncing back.

Subjects

Topics

Places

Links

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!