Marketing Planning For Financial Services
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Word Count
45,750 words, Guess
Page Count
183 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL9385243M
- ISBN-139780566085543
- ISBN-100566085542
- OCLC Control Number56658440
- OCLC Control Numbermarketingplannin0000step
and 2 more
- Library of Congress Control Number2004110142
- Goodreads5548926
Classifications
- LCCHG173 .S775 2005
Description
"Marketing Planning for Financial Services is a sourcebook and checklist against which product managers in the financial services industry can build and validate their marketing plans. The book illustrates the whole range of marketing techniques and puts each into its context within the financial services market." "Roy Stephenson's book covers the marketing process, from preliminary market study right through to product management and customer relationship building. A 'must' for practising product managers in banks, building societies, insurance companies, in fact the whole consumer and business-to-business financial services sector."--BOOK JACKET.
First Sentence
There is no obviously best way of organising the material which this book covers.
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