Author

Contributions

  • Chen, Yu'e, translator - Contributor

Publication

2015 - Shi bao wen hua chu ban qi ye gu fen you xian gong si, Taibei Shi, China (Republic : 1949- )

Language

Chinese

Word Count

77,250 words, Guess

Page Count

309 pages

Identifiers

Description

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Subjects

Series Statement

  • BIG cong shu -- 260

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