Propaganda and persuasion
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Author
Contributions
- O'Donnell, Victoria. - Contributor
Publication
1986 - Sage, Newbury Park, Calif, California
Language
English
Word Count
59,000 words, Guess
Page Count
236 pages
Identifiers
- Open LibraryOL2548438M
- ISBN-100803923988
- OCLC Control Number13002768
- OCLC Control Numberpropagandapersua0000jowe_p8o1
- Library of Congress Control Number85030441
and 2 more
- LibraryThing1068303
- Goodreads5712644
Classifications
- DDC303.3/75
- LCCHM263 .J69 1986
Description
"Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda."--Jacket.
Series Statement
- People and communication ;
Other Editions
- Propaganda and persuasion
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