Publication

2002-09-06 - Palgrave Macmillan

Language

English

Word Count

60,000 words, Guess

Page Count

240 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number2002071471
  • Goodreads3307135
  • LibraryThing28468

Classifications

  • LCCHD28-70HD28-70HD28-H

Description

"Many business books look at new companies and how they have become successful. This book bases itself in the reality in which most business people find themselves daily - working in companies which have been established for some time and which are faced with legacy people, legacy processes, legacy systems, legacy channels and an existing culture. It focuses on how you can change an existing organisation in order to build and deliver great customer experiences."--Jacket.

First Sentence

Why do Dell Computers have signs around their Round Rock offices near Austin, Texas stating 'Customer Experience - Own It'?

Subjects

Other Editions

  • Building Great Customer ExperiencesHardcoverPalgrave Macmillan2002-09-06

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