Ethnic marketing
accepting the challenge of cultural diversity
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Contributions
- Stanton, John, Dr - Contributor
Publication
2005 - Thomson Learning, London, England
Language
English
Word Count
68,500 words, Guess
Page Count
274 pages
Identifiers
- Internet Archiveethnicmarketinga0000pire
- ISBN-101861529961
- ISBN-139781861529961
- OCLC Control Number57729249
- Better World Books9781861529961
and 1 more
- Open LibraryOL18175317M
Classifications
- LCCHF5415.127 .P574 2005
Subjects
Topics
gttMarketingZielgruppeTarget marketingEtnische groepenEthnische GruppeMinority consumersService industriesBusiness/EconomicsMarktsegmentierungMarketing - GeneralNationale MinderheitInterkulturelles VerstehenBusiness / Economics / FinanceOrganizational theory & behaviourBusiness & Economics / Marketing / General
Other Editions
- Ethnic marketing
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