What do Zielske's real data really show about pulsing?
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Author
Contributions
- University of Illinois at Urbana-Champaign. College of Commerce and Business Administration - Contributor
Publication
1978 - College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Urbana, Ill., Illinois
Language
English
Word Count
5,500 words, Guess
Page Count
22 pages
Identifiers
- Internet Archivewhatdozielskesre529simo
- OCLC Control Number5120502
- Open LibraryOL24641498M
Description
"A spaced advertising schedule is much more dollar-effective than is a massed (pulsed) schedule, according to this re-analysis of the experimental data developed by Pomerance and Zielske. This finding is at variance with the conclusions drawn by previous writers. The raw Pomerance-Zielske data are published here for the first time; until now only idealized representations of the data have been available, which has been the source of confusion and misunderstanding."
Subjects
Topics
Series Statement
- Faculty working papers -- no. 529
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