Publication

2009 - Basic Books, New York, NY, New York (State)

Language

English

Word Count

65,500 words, Guess

Page Count

262 pages

Identifiers

and 1 more

Classifications

  • DDC658
  • LCCHD30.19 .M33 2009

Description

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.

Subjects

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