Chief culture officer
how to create a living, breathing corporation
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Author
Publication
2009 - Basic Books, New York, NY, New York (State)
Language
English
Word Count
65,500 words, Guess
Page Count
262 pages
Identifiers
- Internet Archiveisbn_9780465018321
- ISBN-100465018327
- ISBN-139780465018321
- Library of Congress Control Number2009038736
- OCLC Control Number316825481
and 1 more
- Open LibraryOL24562194M
Classifications
- DDC658
- LCCHD30.19 .M33 2009
Description
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
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